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KrausCreative Goes Global with Jasco Tools
Turning a regional tool and die company into a globally significant enterprise is no small feat—just ask Dutch Summers, CEO of Jasco Tools. He and his company embraced this challenge and conquered it, becoming a major supplier to U.S. aerospace and defense, top automobile manufacturers, CNC machining companies and many others. Today Jasco provides standard and specialty cutting tools, custom machined components, heat treatment and lapping services to Fortune 500 companies and many of the world’s largest enterprises.
With all of this success, Jasco’s brand image still portrayed this technology leader as a much smaller player in the machining marketplace. Jasco’s managers turned to KrausCreative to bring the company into the 21st century with the bold, high-tech, dominant look that would position Jasco as the major manufacturer it had become.
KrausCreative attacked the web site at jascotools.com and gave it a complete overhaul using vibrant images of Jasco products in bright, primary colors against a strong, dark background. Images pop off the page as potential customers move between success stories and exciting montages portray the fast-moving markets in which Jasco operates.
See the web site at www.jascotools.com to enjoy the full effect of this brand transformation.
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